Rover Rides
Local Services · Boise, ID
A 3-day brand sprint that doubled booking conversion.
Identity refresh + landing-page redesign + a 30-second explainer animation that runs across YouTube and TikTok pre-rolls.
Engagement: 3 weeks
2.1×
Booking conversion
+63%
Brand recall (survey)
11 days
CAC payback
The challenge
Rover Rides had product-market fit but a brand that looked like a side project. Conversion on the booking page was stuck at 2.4% and they couldn't justify scaling ad spend.
What we did
- 13-day brand sprint: new wordmark, color system, and a one-line positioning that fit on a bumper sticker.
- 2Landing page redesigned around a single conversion hierarchy — hero, social proof, price, book.
- 330-second explainer animation deployed as YouTube + TikTok pre-roll for paid acquisition.
“Our drivers say customers actually compliment the new branding now. We didn't expect that.”
Priya Shah
COO
Services used
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