This is the actual 90-day plan we’d run on most $500k–$5M SMBs in their first quarter with us. Nothing held back. If you copy it line by line, you’ll do better than 80% of the market — and you’ll know within 90 days whether you need outside help to take it further.
Week 1 — Diagnose, don’t do
Resist the urge to ship anything. The week-1 deliverable is a single page that names:
- The one customer segment that drives >60% of profitable revenue.
- The one offer that converts that segment fastest.
- The one channel that has produced an actual customer in the last 60 days.
- The one number you’ll move (qualified leads / week, paid ad ROAS, monthly bookings — pick one).
Weeks 2–3 — Foundations
- Rewrite the homepage hero against the segment + offer.
- Build the single highest-leverage landing page (one offer, no nav, one CTA).
- Tag tracking events that map to the one number.
- Set up the email follow-up sequence for inbound leads (5 emails over 14 days, plain text).
Weeks 4–6 — Channel test
Pick the one channel. Run a $1,500–$3,000 test. Goal is signal, not scale.
- 3 distinct ad concepts, not 3 variations of one.
- Each concept against 2 audiences = 6 cells. Kill 4, double down on 2.
- Use UTMs that survive into your CRM. (You’ll be amazed how often they don’t.)
Weeks 7–9 — Compounding asset
Whatever channel won, build one piece of compounding content for it:
- Paid social won → 6 short-form videos shot in one half-day.
- SEO won → one cornerstone post + 4 internal-link supports.
- Email won → a 10-piece nurture sequence with a tripwire offer.
- Referral won → a one-page partner kit.
Weeks 10–12 — Read the data, decide
The end-of-90 review answers three questions:
- Did the one number move? By how much?
- What’s the cost per result, and where is the floor?
- Can the owner step out of execution next quarter?
“If the answer to #3 is “no,” you don’t need more marketing budget — you need a team. The plan worked; the wiring is now the bottleneck.”
— What we tell every Q2 client
What this plan deliberately skips
- Brand refresh. Ship customers first; new colors don’t change CAC.
- Multi-channel. You don’t have the bandwidth; nobody does.
- Marketing automation tools beyond email. Tools come after motion exists.
Want this applied to your business?
Book a Free 20-min audit. We’ll show you what your first 90 days would look like with us in the seat — specific weeks, specific assets, specific number to move. Pick a time.